HERO volunteers work tirelessly throughout the year, providing hands-on experiences for Harrah’s team members.

Volunteerism is at the core of a lot of these efforts. In addition, the HERO Committee funnels in-kind and monetary donations into the community. In 2020 alone, the committee gave $50,000 to worthy causes. The employee-based volunteer program enables Harrah’s staff and their families to make noteworthy and visible contributions to the community by donating their time, skills, expertise and compassion to dozens of volunteer projects throughout the community. The goal of HERO is to strengthen organizations and programs in the communities where employees and their families live and work.

The partnership’s most successful social impact campaign could be its Harrah’s Ak-Chin Casino HERO Program. From the beginning, corporate social responsibility has been at the core of the casino’s business. Harrah’s Ak-Chin Casino places great importance on corporate social responsibility and, along with the other Caesars Entertainment brands, places an emphasis on a diverse workplace that provides opportunities for professional growth, a commitment to the community through acts of service and financial support, and an environmentally responsible operation as well as an economic impact that is felt throughout the region. “And now, more than 25 years later, we continue to reap the benefits of this very successful partnership.” “We chose to partner with Harrah’s, part of Caesars Entertainment, in part because of their long and successful history managing quality gaming and entertainment venues, but also their commitment to work alongside our tribal leaders and invest with us were deciding factors,” says Ak-Chin Indian Community Chairman Robert Miguel. This alliance provided an opportunity for economic self-sufficiency and secure financial resources to invest in infrastructure and social services programs for the community. This established, respected entertainment brand joined as their management partner and, together, Harrah’s and the tribal leaders built a successful gaming enterprise.

Ak-Chin was strategic in deciding how to go about launching these endeavors, looking to Harrah’s, a part of Caesars entertainment.

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